With her flaming red hair and classical looks, the UK pop star Florence Welch could easily pass as a Pre-Raphaelite heroine. So it seems apt that the lead singer of Florence and the Machine was immortalised across three 19th century-style tapestries displayed in the gardens of Dulwich Picture Gallery in South London last month.
In a canny marketing move, the works were commissioned by the music streaming service Spotify to mark the launch of the band’s latest album, Dance Fever. As well as getting up close to the tapestries, the public were encouraged to scan a QR code taking them to Spotify to enjoy the “Dance Fever Album Experience”, according to a publicity blurb. Welch says: “To be transported back to my favourite era and reimagined in the style of the leading women who inspired Dante Gabriel Rossetti and William Holman Hunt is a dream I never imagined, on top of being hung in one of my most loved galleries in my hometown of South London.”
